Friday, August 19, 2005

The Business of Jesus


Found an interesting article on The Huffington Post about how pastors are being hired now more for their marketing ability than preaching or counseling. Am I the only one concerned by this mega-church mentality? It is more than just getting butts in the pews (or these days comfortable stadium seating). And we wonder why Christians are either uber-fundamental or weak and ineffectual.

posted by Out Of Jersey | 5:45 AM

2 Comments:

Blogger Lisa said...

You are definitely not the only one concerned. What is the old sales adage.."Sell the sizzle, not the bacon"? That is, indeed, what they do. They sell all the emotional sizzle and completely miss the Christ. Sizzle doesn't last long. It is not abiding and when these people grow tired of pumping themselves up for Jesus I wonder what they will do and where they will go. Then again, the idea that they never tire of it and so never search beyond it is even more saddening.

7:23 AM  
Blogger The Cubicle Reverend said...

I was one of those pump ups you were talking about and all it does is lead to burn out and disillusionment. Thanks for the post.

I'm sure God wants a pep squad!

8:19 AM  

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